So You’ve Got a Business—Now It’s Time to Let People Know

LIGHTLIFT Team
Mar 22
3 min read

Starting a business is no small feat—but now comes the part that many business owners find even more challenging: getting the word out. If you don’t have a marketing plan, customers won’t know you exist. The good news? You don’t need a massive budget or a dedicated marketing team to make an impact.

At LIGHTLIFT Marketing, we believe in making marketing simple, effective, and doable—because let’s be real, most small teams have more talent than time.

Here are the first five steps to take when launching your brand into the world.

1. Claim Your Digital Real Estate

Before you start shouting from the rooftops, make sure you own your online presence:

Secure your business domain (e.g., yourbusiness.com). If it’s taken, get a close variation.
Lock in your business name on major social media platforms, even if you don’t plan to use them right away.
If you have a physical location or serve a specific area, setting up a Google Business Profile is non-negotiable.

LightLift Tip: Even if you’re not launching a website immediately, a one-page landing page with your key info (who you are, what you do, and how to reach you) is a smart move.

2. Get Your Messaging Right (Before You Start Posting Everywhere)

You have seconds to make an impression, so your messaging needs to be clear and compelling. Ask yourself:

What problem do I solve for my customers?
Why should people choose me over competitors?
How would I explain my business to a 10-year-old?

Your brand message should be simple and repeatable—so you don’t waste time rewriting it for every post or conversation.

LiftLift Tip: Keep a master message document handy with your key messaging (your elevator pitch, tagline, and a few talking points) so you’re always consistent.

3. Start with One Core Marketing Channel (and Do It Well)

You don’t need to be everywhere—you need to be where your customers are. Choose one of these to start:

Email Newsletter: If you have a list (even a small one), start there.
Social Media: Pick one platform where your audience hangs out (Instagram, Facebook, LinkedIn, etc.).
Website/Blog: If you already have a website, a blog post like this one helps boost credibility and search visibility.

LightLift Tip: If you’re torn between social media or email, email wins—because you own your list, while social platforms can change the rules anytime.

4. Get Comfortable Talking About Your Business (In Real Life)

Marketing isn’t just online. Your first customers often come from your personal and professional network. Make it easy for them to spread the word by:

Telling friends and family—not just “I started a business,” but what you do and who it helps.
Leveraging LinkedIn—even if your business isn’t B2B, your professional network can help make introductions.
Practicing a one-sentence intro so you’re ready when someone asks, “So, what do you do?”

LightLift Tip: If you feel awkward promoting yourself, shift the mindset—you’re not selling your business, you’re solving a problem for people who need it.

5. Make It Ridiculously Easy for People to Find & Contact You

The best marketing in the world won’t work if potential customers can’t reach you.

Link everything—your website, social pages, and Google Business Profile should all be connected.
Be where customers expect you—if your audience uses Facebook Messenger, Instagram DMs, or email, make sure you're responsive there.
Remove friction—offer an easy way for people to book a call, visit your store, or request info.

LightLift Tip: If you offer services, a simple online scheduling tool can make booking easy and eliminates back-and-forth emails.

Ready to Start? Keep It Simple & Take Action

The biggest mistake new business owners make? Overcomplicating things and doing nothing. Don’t wait until you have the perfect strategy—start with these five steps and adjust as you go.

Need help streamlining your marketing? That's what Light Lift Marketing is all about: Less work. Better marketing.