For Small Teams Who Want Big Results

Forget vague goals like “post more on social” or “do better with email.”This year, aim for resolutions you can track, tweak, and actually finish.

Here are 10 marketing goals built for small orgs and businesses that want to grow with clarity- pick one or two that will have the most impact for YOU:

1. Build (or clean up) your email list

Goal: Add 100 new, qualified contacts by June.

2. Show up consistently on one social platform

Goal: Post 2–3x/week with value-driven content for 3 months straight.

3. Start a monthly email newsletter

Goal: Send 12 newsletters this year—once a month, no perfection needed.

4. Define your core message in one sentence

Goal: Craft and use a clear elevator pitch across your website and social bios.

5. Launch (or update) a lead magnet

Goal: Create one free download to capture emails from your website visitors.

6. Track your top 3 sources of traffic

Goal: Use Google Analytics or Wix Insights to check once a month.

7. Run one low-risk paid ad test

Goal: Spend $100–$250 to test what drives real clicks or conversions.

8. Collect testimonials or reviews

Goal: Get 10 new quotes from happy customers, clients, or donors.

9. Refresh your website homepage copy

Goal: Update headline + call-to-action to reflect 2025 goals.

10. Block monthly “marketing focus time”

Goal: Reserve one 90-minute session a month just for visibility planning.

💡 LightLIFT Intel: Don’t try to do all 10 at once. Pick 1-2 to start, track your progress, and build momentum. Little lifts = big growth.